According to a study by the Institute of Hellenic Tourism Enterprises, Santorini leads all Greek islands in gross annual rental income per accommodation. averaging about €31,734/year, or roughly €2,600/month.
It represents the top bracket of real estate yield in the Greek short-term rental market and serves as a foundation for how high-performing properties operate.
“Villa Aegean” on Paros
On Paros Island, a couple converted a traditional house into a 3-bedroom vacation rental, witnessing a €35,000+ annual rental income, roughly €3,000/month. Though every island is different, the same principles apply:
- Strong tourist demand
- Purpose-driven design and branding
- Professional listing, pricing, and operations
Key Success Strategies Behind the Numbers
Design, Concept & Guest Experience
- Architectural renovation preserved local charm while integrating modern amenities.
- Interior styling and layout enhancements crafted a high-quality guest experience.
- Listings showcased high-conversion photography, strong SEO, and immersive narratives.
Dynamic Pricing & Platform Optimization
- Rates were adjusted using demand-based strategies and competitive benchmarking.
- Listings were syndicated across Airbnb, Booking.com, and direct booking channels for maximum exposure.
Remote Management with Local Support
- Operations managed remotely—guest messaging, pricing, performance monitoring—paired with local partners ensuring cleanliness, check-ins, and house maintenance.
- Legal compliance support (licenses, taxes, insurance) provided scalability with low owner burden.
How to Scale with Cohotel’s Model
- Premium Villa Design & Positioning
Target high-end travelers with professionally designed layouts and local authenticity. - Effective Online Management Strategies
Use SEO-rich listings, dynamic pricing, and multi-channel syndication to maximize visibility and bookings. - Remote Operations with Local Execution
Cohotel handles all online management, while trusted local partners ensure seamless guest stays and property upkeep. - Upsell & Ancillary Revenue Opportunities
Offer curated extras (tours, transfers, housekeeping packages) to enhance guest spend—and elevate average monthly income.
Summary Table: Projected vs. Market Benchmarks
| Metric | Real-World Average (Santorini) | Cohotel Potential for Luxury Villa |
|---|---|---|
| Annual Rental Yield | ~€31,700 | €35,000+ |
| Monthly Average | ~€2,600 | €3,000–5,000 |
| Guest Experience | DIY or basic service | Boutique Online management experience |
Final Takeaway
Reaching more than the average (i.e. €4K–7K/month) typically involves:
- Luxury positioning
- First-rate design and décor
- Pro-level online management
- Upselling and additional services
How Cohotel Can Help You Get There
Cohotel’s integrated model is built to elevate properties beyond market averages. Whether you operate in Santorini, Costa del Sol, Portugal, or MENA:
- We (can) design architectural aesthetic and functional properties.
- We manage bookings dynamically, maximize pricing yield, and scale your booking footprint.
Want to explore how we can aim for a higher revenue at your villa? We can assess your property and tailor a transformation plan based on proven strategies.
