Our case
Impactful listing transformation
From outdated to outstanding: Discover how we transformed an underperforming Airbnb listing into a captivating and highly demanded property.
Platforms
Location
Dubai, Jumeirah
Industry
Hospitality
Services we provided
- Interior & concept advice
- Copywriting
- Guest & Team communication
- Data based pricing management
- Photography
- Brand identity
The challenge
When we took over the online management of an existing and underperforming Airbnb listing, we encountered several challenges. The photos did not do justice to the beautiful property, lacking professionalism and consistency. The listing’s description failed to inform and excite potential guests, missing the opportunity to showcase the property’s unique features. Our goal was to transform this listing into a fresh and enticing concept that would capture the attention of great travelers.
Our approach
To breathe new life into the listing, we started with small interior touch-up advice, such as adding cozy (artificial) plants, curated artwork, and replacing mismatched furniture. Working closely with the preferences and budget of the client, we created a mood board to optimize the existing style and ensure a cohesive look. We then collaborated with a top-rated professional photographer who captured stunning visuals following our proven step-by-step process. After enhancing the photos and adding informative details, we revamped the listing description, giving it a distinct identity that accurately set guest expectations. To jumpstart bookings and generate positive reviews, we implemented strategic pricing adjustments and implemented a tailored marketing strategy.
The outcome
The results of the listing transformation were remarkable. Bookings surged, and the property stood out as one of the better listings in its surrounding area. The cleaning staff appreciated the new and streamlined scheduling process, leading to increased efficiency. Furthermore, the owner experienced significant time savings, as we took over the entire online management process, while still allowing the owner to handle physical property management tasks when needed. Positive guest feedback poured in, acknowledging the attention to detail and the improved guest experience.
Differentiation
At COHO, we go the extra mile to transform each listing into a top-tier property that maximizes profitability and guest experience while minimizing the owner’s time investment.
Testimonials
Benefits for owners of similar listings
By partnering with COHO, owners of comparable listings can expect substantial benefits. Our optimization techniques enhance the appeal and visibility of their properties, resulting in higher occupancy rates and increased revenue. The time-saving aspect of outsourcing online management allows owners to reclaim precious hours, while our expertise ensures their listing remains competitive and successful in a dynamic market. With COHO, it’s a win-win situation, unlocking the full potential of any short-term rental investment.
